There is an art to setting displays that attract customers, but there is also a science. When the art and science combine your displays encourage shoppers to stay longer and buy more while they are there. Increasing your “shelf esteem” is easy when you know how! Join Rich Georganne Bender and Rich Kizer and learn how to tell product stories, how to use props to set the stage to sell, how to properly merchandise the front, center and back sections of your sales floor, how to utilize Strike Zone Merchandising, work your Power Walls, plus how to properly sign your displays; where and how to utilize Cross-Merchandising, Vertical Merchandising, Visual Curve Merchandising, Color Blocking, Color Ribboning, Multi-level Merchandising, Negative Space, the Power of 3, which fixturing to use and more. You’ll be blown away by the visuals and eager to put what you learned to work on your own sales floor! Bonus! Each attendee will receive a free copy of KIZER & BENDER’s illustrated ebook, Visual Merchandising & Store Design, a $19.95 value.