There are two retail statistics every retailer needs to know: 1.) 75% of retail journeys still end in a brick and mortar store, even those that begin online; and 2.) 50% of the sales floor isn’t seen by shoppers. To be competitive requires a store layout that is deliberately set to encourage shoppers to stay longer and buy more. It’s easy to control how customers move about the store, and shop displays, when the techniques to make that happen are utilized.
Professional store planners Georganne Bender and Rich Kizer will share how simple moves can work wonders to increase sales. You’ll learn how to identify the Enablers, the Inhibitors, and Impression Points on the sales floor and put them to work to increase sales, how to utilize the first 10’ inside the store, how to discover the store’s Lake Front Property and what to do with it, where to place the checkout counter, how to set displays that encourage shopper interaction and more. You’ll leave this presentation with easy layout tricks of the trade you will be able to implement the second you return to your store.
Bonus! Each attendee will receive a complimentary one-on-one Zoom consultation call with KIZER & BENDER to answer their specific store layout and design questions, plus a complimentary copy of KIZER & BENDER’S best-selling eBook on Visual Merchandising & Store Design.